Supporter Journey Lead
This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
Supporter Journey Lead
Salary: £36,880 - £41,439
Location: Home based with an expectation to travel as appropriate each month
Hours: Full Time – 35 Hours a week
Contract: Permanent
We’re looking for a Supporter Journey Lead to join our Supporter Experience team.
This is a key role in shaping how supporters experience Help for Heroes across different journeys, touchpoints and moments that matter.
You’ll work with teams across Commercial to map, develop and improve supporter engagement journeys, turning strategy, insight and campaign learning into practical plans that strengthen relevance, supporter experience and long-term value.
About the Role
As Supporter Journey lead, you’ll lead the mapping, development and ongoing improvement of supporter engagement journeys across Commercial.
You’ll work with product owners, delivery teams and enabling colleagues to understand current journeys, define target journeys, identify pain points and opportunities, and turn strategy, audience insight and campaign learning into clear, practical plans.
In this role, you will:
- Map and maintain current and target supporter journeys across Commercial, defining key stages, touchpoints, triggers, handoffs and moments that matter.
- Run journey mapping, process discovery and improvement workshops to identify pain points, gaps, opportunities and inconsistencies.
- Work with product owners and relevant teams to define journey requirements for campaigns, communications, process changes, data capture and operational improvements.
- Coordinate with Digital/ESP, data, content, supporter care, fundraising and other teams to make sure journey changes are understood, aligned and deliverable.
- Help ensure audience segmentation is applied meaningfully, so content, asks and next steps are relevant to different supporter groups.
- Use campaign learning, supporter feedback and operational insight to identify where journeys should be adjusted, strengthened or simplified over time.
About You
Are you someone who enjoys understanding how people experience an organisation across different touchpoints, channels and moments?
Do you like bringing people together to map journeys, uncover pain points and turn ideas, insight and learning into practical improvements?
You’ll be confident working across supporter, customer or audience journeys, with a good understanding of how touchpoints, handoffs, segmentation and communications shape experience.
You’ll be comfortable working with product owners and delivery teams to define clear requirements, actions and workplans, while keeping activity aligned, realistic and deliverable.
You’ll also be someone who can use campaign learning, supporter feedback and basic performance information to identify where journeys could be strengthened, simplified or made more relevant.
Essentially, we’re looking for someone who is supporter-focused, organised, collaborative and practical — with the facilitation and relationship-building skills to help teams improve journeys and create better experiences over time.
About the Team
Supporter Experience is a newly formed department within Commercial, created to help us better understand, engage, support and motivate our supporters.
We’re a collaborative and developing team, working across Commercial to shape more joined-up, relevant and thoughtful supporter journeys.
This is an opportunity to help shape how the department develops from the beginning, bringing teams together to understand supporter needs, improve key moments and create stronger experiences over time.
In return we can offer you:
- Belonging to a team who make a difference to our community and value equality, diversity and inclusion.
- 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate!
- Opportunity to buy and sell up to 5 days annual leave per year.
- Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade.
- 3 volunteer days per year to support the Help for Heroes community.
- A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member.
Closing date: 25th June 2026
Interview Process: This will be a 2 stage interview process. Further details will be shared with shortlisted candidates.
We reserve the right to close this vacancy early if we receive a high number of strong applications.
We are committed to equality, diversity and inclusion and welcome applications from all backgrounds.
About Us
Help for Heroes believes those who serve our country deserve support when they’re wounded. Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds. The Charity helps them, and their families, to recover and get on with their lives. It has already supported more than 26,500 people and won’t stop until every wounded veteran gets the support they deserve.
Our Values
Documents
Alternatively, please sign in with...
Published
Not PublishedClosing
in X days